International Journal of Current Humanities & Social Science Researches (IJCHSSR) ISSN: 2456-7205, Peer Reviewed Journal

Dissecting prospects, issues and challenges of Mizo social media influencers on Instagram

Lal Khiangte — 2025-06-29

There have been a growing number of social media influencers in Mizoram in recent years due to increased usage of online technology. This study employed a qualitative methodology with the use of Interview of 12 Mizo social media influencers based on purposive sampling. The study utilized thematic analysis for interviews and generated various themes from the data. The themes include types of content and inspiration, target audience, brand deals and collaborations, source of income, interaction with followers, ethical concerns and challenges. This study is relevant in finding out the issues and challenges faced by the Mizo social media influencers on instagram. Today most Mizo social media influencers on instagram range from nano to micro influencers which mean most of them have around 1k to 100k million followers on instagram. Mizo social media influencers maintain a certain level of ethical standards on their accounts by giving honest reviews on products or services endorsed by them. They believe that social media influencers have great persuasive power and call for more financial benefits from brands if it is going to be economically viable and sustainable for one to make a living.

Keywords: social media, instagram, influencers, Mizo

Jallikattu, the Tamil Cultural Identity: A Study of C.S. Chellappa’s Vaadivaasal: Arena

Dr. B Priyadarsini — 2025-06-29

Jallikattu is an ancient sport that dates to the Sangam Age. C.S. Chellappa’s novella Vaadivaasal: Arena narrates the happenings of the jallikattu in Periayapatti village. It is a tussle between the protagonist Picchi and the ‘demonic bull’ Kaari. The novella presents the cultural aspects of the Tamil society which is deep rooted in their historical legacy. The paper attempts to portray the role of tradition and culture in the life of Tamil people and how they strive to preserve it.

Tree Worship and Conservation Practice in Temple Ecosystem: Reference to Palmyra Palms

Preethi — 2025-06-30

In Tamil Nadu, palmyra palm is being worshipped by the local community in association with the concepts of tree veneration, sthala vriksham and in connection with tutelary god or local deities (demigods). The related literature has been collected from different key variables on topics such as sacred grove around the globe, myths, taboos and religious beliefs, conservation of sacred grove, importance of palmyra palm, palmyra palm sacred groves, role of wellness tourism circuit and stakeholders’ involvement to sustain and improve the state of sacred grove and local communities. This paper strives to bridge the gap between the concept of palmyra palm sacred grove and misconception of beliefs and practices through detailed Participatory Research Approach. Qualitative data have been collected through unstructured interviews and are analyzed through thematic content analysis tools. The analysis reveals a map portraying potential palmyra palm sacred groves. Subsequently, the study suggests the roles of stakeholders to sustain, conserve and promote palmyra sacred grove as a wellness tourism circuit. Further, the significance of palmyra palm sacred grove, the problems and prospects of promoting palmyra palm sacred grove as a wellness tourism circuit through stakeholder participation are traced to design a framework model

Historical Evolution of Chennai Corporation and the Mayor: Achievements and Contributions of Women Mayors of Chennai.

B.Jishamol Dr. — 2025-06-30

The Corporation of the City, officially known as the Greater Chennai Corporation, is primarily responsible for the growth, development, governance, and administration of the contemporary city of Chennai. It is headquartered in the Ripon Building, one of the city's most imposing and historic structures. The Honorable Mayor of the City oversees the general welfare and operation of the city. This paper aims to provide a thorough analysis of the women who have served as the city's mayors so far. It includes their administrative background and role in the city's growth and development. The origins, governance, and other developmental facets of Madras, the current Chennai, have been covered by writers. However, there has been no discussion of the contributions made by the women mayors of Madras and contemporary Chennai. Therefore, this is an attempt to draw attention to the historical contributions made by the women mayors of Chennai.